Our story
We believe in bringing exciting experiences
From the Founder
Zazzy – she’s our family’s darling. We envision her to become a silver-fish in the vast sea of fine jewelry stores worldwide. Inclusive, approachable, and next-gen in every way – harmonizing on the personal touch of our family-led business.
Our family builds on 5 generations of experience. That’s nearly 500 years of being fine jewelry tradespeople! Crazy, huh? When I joined the “business”, I knew that it was time for some much needed change. At Zazzy Box, we’re revolutionizing the custom-made experience with transparency, technology, and excitement, bringing a value-driven touch.
– Asit Shah, Founder & CEO
Zazzy Box- forward
How it took years to overcome failures and create a bootstrapped, self-funded jewelry store.
Hiring minions
We hired an intern to support our growing eCommerce activities. Welcome Rohan!
Visiting the Burj Kalifa
We visited Dubai to establish a relationships with a growing manufacturer in Dubai.
Opening the studio
We opened a small, modern studio to welcome private clients. We’re excited to call this our new home!
Leveling up
Zazzy joined EO to learn from a diverse set of business people. Some had already faced the challenges Zazzy Box was undergoing and they were able to guide Zazzy towards a more successful, value-driven future.
Developing a new space
We developed a new, 2,200 square foot home for both Mody Diamonds and Zazzy Box. While the planning and development phases were turbulent, we are grateful to host clients in a light-driven, modern workspace.
Outgrown
Accommodating clients in our 900 sqft. space was difficult. Asit advocated for a new space and by working with other tenants in the same building, we were able to secure a lease.
A little attention
As Zazzy Box tested the retail waters, we offered an interview with Voyage Houston.
Accessories
We invested into branding and adopting Zazzy Box stationary and packaging! This is when we first introduced the Zazzy Box lighted ring-box.
Bingo!
While we started with the intention to sell cheap, hip-hop jewelry, we knew something wasn’t right. We found our core strength when we built our first engagement ring – the experience was fun, the customer loved the product, and we were profitable. Bingo!
Zazzy Box is born!
Asit started Zazzy Box on April 16, 2018 as Rhodia Designs, LLC. He wanted to break away from his parent’s business and build a strong, independent,inclusive, self-funded jewelry store – an arena that our family was not experienced with.
The pre-Zazzy days
Nearly 40 years in the making.
Brace for impact
Following nearly four decades of operating the business, Pravina welcomed her grandson Asit, who had recently graduated from the Bauer College at the University of Houston, into the trade as an apprentice.
Upgraded to an office
The family business moves from their home setup to a proper jewelry building, expediting the growth of the business.
A family ordeal
Tina became a part of the family business while she was still in college and later got married to Rajiv, who also joined the business.
Against the odds
Pravina faced tremendous challenges when she left behind everything she knew to immigrate to a foreign land. However, she persevered and founded Mody International, which bridged the gap between Houston’s retail jewelers and India’s diamond market. She brought nearly 5 generations of experience in luxury goods to Houston. She was an immigrant, female, minority and entreprenuer!
Pack your bags!
Pravina’s (the founder of Mody Diamonds) husband immigrated to Texas from India to pursue a graduate degree in Civil Engineering at the University of Houston. Shortly thereafter, Pravina and her three children joined him in Houston to pursue the American dream.
