Celebrating 5 years, welcome to our new website.

Asit Shah

Asit Shah, GIA


Asit Shah is the Founder and Owner of Zazzy Box, a modern family fine jewelry store serving clients nationwide. Asit’s vision is for Zazzy Box to become a transparent eCommerce store specializing in custom-made fine jewelry. As an active member of the community, Asit supports entrepreneurship and economic empowerment through initiatives like the Entrepreneur’s Organization Accelarator Program, Huddle Houston, and the SURE Program at the University of Houston. He lives by the motto “Live Bindaas,” which reflects his adventurous lifestyle, including hiking, scuba diving, surfing, skiing, snowboarding, and skydiving, as well as immersing himself in local and worldwide cultures.

Asit graduated with a Bachelor of Business Administration (BBA) in Management Information Systems and Supply Chain Management and with minors in Energy and Sustainability, Finance, and Marketing from the University of Houston. He is a 2023 Diamonds and Diamonds Grading graduate from the Gemological Institute of America (GIA).