Celebrating 5 years, welcome to our new website.

Welcome to Zazzy Box

I am thrilled that the family behind Zazzy Box has launched our website after being incognito for what feels like ages. It’s been a long journey, filled with years of hard work, energy, and plenty of scratch paper, but it’s all been worth it to bring our full-service fine jewelry store to the digital realm.

Having spent time apprenticing at Mody Diamonds, our 40-year-old wholesale diamond business, I’ve witnessed firsthand how many family-owned and independent jewelers struggle to create a truly authentic online shopping experience.

But that’s not our story.

At Zazzy Box, we were determined to break the mold, and I’m thrilled that we have crafted a digital experience that mirrors our in-store white-glove service, making shopping for all things Zazzy easy and enjoyable, no matter where you are on this planet.

Our design team has poured over every detail of our core DNA to create a website that embodies our brand’s spirit and offers you the best possible experience. You can browse our collection of Assembled and Made-to-Order fine jewelry, start building a custom design piece, bid on dad’s collection of “Good Deals!” (complete with an Indian accent), access a private vault of natural and lab-grown diamonds and gemstones, and even order from an on-demand jewelry repair service. We’re excited to share all this and more with you in the coming months.

We hope our website reflects our values and brings you closer to our brand.Thank you for taking the time to read this message, and we hope to see you soon at Zazzy Box.


Lots of love,
Asit Shah
Founder at Zazzy Box